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The Givanas Group of Companies started off with the establishment in 1993 of Givanas Nigeria Limited (GNL), a trading company in the fast moving consumer goods business. Initially into importation and distribution of biscuits, it soon penetrated the milk market with the acquisition of exclusive distribution rights of the Luna milk brand of Saudi Arabia’s leading food manufacturer, the National Food Company Ltd (NFIC). Through exclusive distribution tie-ups and licensing agreements, Givanas Nigeria Limited later diversified into other importing house brand products that are exclusively manufactured abroad and locally such as Tea Pot, Costa Corned Beef, Costa Margarine, Costa Tomato Paste, Costa Sardines, Costa Corn Flakes, Costa Seasoning Cubes, Costa Oat, Costa Cooking Oil, Costa Sugar Cubes and Costa Tea.
In October, 2007, another company, Negatrex Nigeria Limited (NNL), was formed to supply the raw material requirements of industries for chemicals and fragrances, vehicle tires, automotive batteries, and others.
The addition of manufacturing activity in the Givanas Group of Companies started with the incorporation of Givanas Industry Nigeria Ltd (GINL) in September 6, 2007 for the local production of soap. The initial offering, Hala Beauty Soap in different variants and colours, met impressive market acceptance that it soon gave rise to other soap brands like April, Fax, and Sambo—now common fixtures in Nigerian households. Additional brands to cater to various market niches will soon be launched— So Fresh, Ivory, and Home Fresh.
The success of the soap manufacturing business prompted Givanas Industry Nigeria Limited to diversify its manufacturing operations to cosmetics line. In 2012, a manufacturing division was created for the production and distribution of perfume, body spray, talcum powder, petroleum jelly, body cream and liquid detergent. Catering to the mass markets with varying preferences, it spawned a number of brands traversing many different lines and categories.